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30 Mar 11 UNIQLO Announce Launch Date of the Award Winning +J Summer 2011 Collection

The +J summer collection, created with established fashion designer Ms. Jil Sander, will be launching in selected UNIQLO UK stores on Thursday 31 March. This limited edition collection will be available from 1am online at www.uniqlo.com/uk and from 10am at UNIQLO 311 Oxford Street and Westfield London.

Since its initial launch in October 2009, the +J collection has been highly acclaimed throughout the world, gaining global esteem and recognition with each collection and most recently winning the prestigious 2011 Brit Insurance Fashion Award at the 2011 Brit Insurance Design Awards.

‘As a collection, +J is still in its infancy. We feel all the more encouraged to be deemed relevant as a project which wishes to make the world a better place’. Ms. Jil Sander, upon receiving the 2011 Brit Insurance Fashion Award.

‘We are absolutely delighted to receive the 2011 Brit Insurance Fashion Award for the +J collection. To be up against the likes of some of the most influential and established designers in the industry, and to win, is a great honour. UNIQLO and Ms. Jil Sander has proved to be a unique partnership over the last two years and this award only serves to reaffirm this’. Simon Coble, UNIQLO UK CEO.

The summer 2011 +J collection emphasises the colour blocking trend this season; featuring bold colour contrasts of fiery red and cobalt blue, matched with chalky whites and pillar of stone taupe. Weightless pieces include delicately pleated dresses, form fitting jackets and tailored shorts in techno-taffeta and lightweight cotton twill.

The +J Summer 2011 collection will be available from Thursday 31 March 2011, from 1am online at www.uniqlo.com/uk and from 10am at UNIQLO 311 Oxford Street and Westfield London.

UNIQLO and Ms. Jil Sander have collaborated to produce +J, a collection which allows anyone to buy designer clothing at high street prices.

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10 Jan 11 UNIQLO Sarafine and Smooth Dry –Wearable Air Conditioning

For the second season, UNIQLO have worked with leading fibre developers, Toray to create a collection of revolutionary summer innerwear garments; SMOOTH DRY for men and SARAFINE for women.

The super-fine fibres offer a second skin feeling, leaving the wearer feeling cool and comfortable during the warm summer months, whilst combining breathable fibres with cross-woven nylon.

Wicking away sweat and keeping the wearer dry and comfortable, whilst ensuring a smooth and silky feeling next to the skin, SMOOTH DRY and SARAFINE are perfect for wearing under office shirts or summer dresses, offering superior drying action with anti-odour and anti-bacterial properties, and ensuring dry confidence throughout the day.

Available in a range of styles and colours, including boxer shorts, vests and tees in neutrals, and pastels, UNIQLO are guaranteed to help keep you keep cool this summer.

UNIQLO also introduces a new addition to the collection this season; the SARAFINE bratop. Combining the two technologies of previous collections, the SARAFINE bratop allows for the blurring of boundaries between innerwear and outerwear, making summer dressing even easier.

The SARAFINE and SMOOTH DRY collections will be available in the women’s and men’s clothing departments in store and online at www.uniqlo.com/uk from March 2011, priced from £7.99.

Author bio: UNIQLO excel when it comes to providing innovative materials combined with unique fashion styles. This Spring the Sarafine and Smooth Dry garments are perfect for wearing underneath clothing such as casual dresses and smart shirts.

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03 Nov 10 Winter 2010 UNIQLO Party Dresses Online Exclusive

As the party season approaches, that annual conundrum occurs. What to wear for the Christmas party? With endless social dates in the calendar, the cost of a dress per party soon racks up!

For the first time, UNIQLO are launching an online exclusive capsule collection of party dresses, perfect for the festive season. Paired with opaque tights and killer heels, these simple jewel-shade dresses are minimal, yet chic. Transcending any season, the dresses are the ultimate in sophistication, perfect for parties year after year!

With a limited edition run of each design, they won’t be around for long!

The UNIQLO party dress collection is priced from £39.99 and is available exclusively online at www.uniqlo.com/uk from November 15 2010.

About UNIQLO: As well as the usual collection of casual dresses, UNIQLO’s women’s clothing has expanded its reach with stylish party dresses for everyone.

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27 Oct 10 Autumn / Winter 2010 UNIQLO Channels the 1960s

UNIQLO’s autumn wool separates collection features cosy cable-knits, fair-isle prints and tweed style minis with neo-leather detailing, perfect for toughening up a feminine look or working in with the shearling trend.

The tweed wool minis also work perfectly with UNIQLO’s 1960s inspired collection when teamed with a merino cashmere camel sweater. With London’s West End theatres awash with the iconic fashion era right now, there couldn’t be a more perfect time to channel a touch of Jackie O’s style!

UNIQLO’s autumn collection currently has an array of pieces to combine for the perfect 1960s siren look. The collection includes pinafore dresses and wool knit shifts, as well as tweed and wool ‘Coco’ twin-sets, in a salt and pepper palette.

The wool separates collection starts at £14.99 and is available in all UNIQLO UK stores and online at www.uniqlo.com/uk now.

About UNIQLO: UNIQLO provides unique, high quality men’s and women’s clothing, and with such affordable prices they’re available to everyone.

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08 Jun 10 Dresses through the ages

Over the last century dress styles have changed dramatically, from the long, cumbersome styles at the turn of the 20th century to the rocking 60s mini skirt. Inspired by music, art and films dresses have played an important role in fashion history.

As Britain entered the 1900’s dresses hugged the waist and heavy velvets, flannels and taffetas draped across floors; skirts and dresses were usually tulip-shaped sitting close to the hips and thighs then flaring at the ankles whilst v-neck collars and ruffles drew attention to the modestly covered chest. As the years unfolded hemlines rose to show some ankle, flares became straight fitting coat dresses, pleated skirts appeared and variants of the ‘two-piece dress’ fashion remained throughout the 1900’s.

The 1920’s brought radical changes in women’s clothing with hems rising, waistlines dropping and corsets fading. In a matter of years the typical length of dresses and skirts had shot up from the ankle to knee-length, perhaps reflecting British women’s new power in voting booths. Colours and prints got bolder and more vibrant, influenced by art movements such as Art Deco whilst paradoxically the shapes and materials offered simple designs; lines of silk and satin crepe fabrics, often referred to as ‘flapper’ clothing.

The following 30 years entertained the knee-length hemline with styles becoming lighter in construction and material. The 1930’s witnessed ultra-feminine, elegant styles with tailored bodices, puffed sleeves and gathered bust lines designed to highlight the natural form of a woman’s body whilst the 1940’s saw a rationing on clothes so dresses were more practical. Old clothes were hashed together and restyled in attempts to push fashion boundaries.

The 1950’s introduced rock n roll inspired ‘swing’ dresses volumised by layers of underskirts like the poodle dress. Alongside these feminine designs came significant developments in man-made fibres and production making fashionable styles more affordable and readily available.

The 1960’s was a revolutionary decade for fashion sparked by the younger generation setting trends for the first time in fashion history. The radical new styles were heavily influenced by music, pop art and films amongst other things. With kick pleats and paper dresses, the geometric shapes of the mod craze and flowery, flowing dress of the hippies, designers began to push boundaries. But more controversial than this was the unforgettable introduction of the miniskirt, causing quite a stir amongst adults.

By the 1970’s women were starting to wear exactly what they wanted. The hippy trend of the 60s spilled over into the decade with more floral and exotic prints, combined with glamour and sequins. Miniskirts and dresses were still prominent but so was the flowing maxi dress. Halter neck and flared checked dresses were also popular during the decade.

As Britain stepped into the 1980’s women’s fashion was more heavily influenced by TV, film and music, most notably the young Princess Diana and pop queen Madonna. American soaps Dallas and Dynasty both brought the shift dress into the limelight and the fashion world started to see more contrast. Floral dresses teamed with Doc Martins paraded the streets; padded shoulders, tailored dresses, leather jackets, skirts and dresses, oversized jewellery and elaborate decorations were all essentials for an 80’s wardrobe.

The over-the-top 80’s fashion dominated until the early 1990’s with the tube dress enshrined in fashion history, then people started to reinvent past styles. After a brief appearance of the fluorescent colours and styles that accompanied the grunge era, fashion started to relax. Dressing down in jeans and jumpers suited the ‘rolled out of bed’ look inspired by grunge stars like Kurt Cobain. Alongside came the ‘girl power’ craze bringing feminine and courageous styles including the unforgettable Union Jack dress first worn by Spice Girl Geri Halliwell.

The ‘girl power’ craze sparked a new lease of femininity within the wardrobe and we entered the millennium with daring styles that have gradually become more provocative in length and coverage. During the last decade many dress styles and trends have come in and out of fashion. But with so much choice, the modern woman can and will wear exactly what she wants. There are so many old and new styles, shapes, colours and designs for every mood and occasion it is almost impossible to state the dress trend of the decade.

For anyone looking for stylish dresses, their port of call should be Japanese fashion house UNIQLO. UNIQLO has a wide range of short, long, smart and casual dresses available.

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04 May 10 UNIQLO announces designer collaboration with Costello Tagliapietra for Summer 2010

UNIQLO announce a designer collaboration with renowned womenswear designers Costello Tagliapietra, featuring beautifully designed silk layered jersey dresses.

Reminiscent of 1970’s brands such as Gres and Halston, the Costello Tagliapietra collaboration for UNIQLO features 12 uniquely designed dresses that can be worn day through into the night, featuring soft, draped fabrics including silk and slub jersey, that have been combined to create uniquely designs in muted shades, offering a fresh approach to this wardrobe essential.

In 1994 Jeffrey Costello met partner, New York native and Parson’s School of Design graduate, Robert Tagliapietra and together they created Costello Tagliapietra. Their skill of couture pattern techniques combined with a play of fabric, drape and silhouette, create a unique womenswear vision that is modern, elegant and timeless.

The collection will be available in all UNIQLO UK stores from mid-April, including online at www.uniqlo.co.uk, priced from £24.99 to £29.99.

Founded in 1984 Uniqlo today has over 760 stores worldwide. Specialising in a wide range of high quality women’s clothing including womens jeans and going out dresses. UNIQLO controls the entire manufacturing process from concept, to production, to marketing ensuring their clothes meet high standards.

For further information please contact:

Liz Roscoe, Account Manager, Modus Publicity
T: 0207 331 1451
E: lizr@moduspublicity.com

Uniqlo Wrap Tie Sleeveless DressUniqlo Ruffle Sleeve DressUniqlo Drape Neck Sleeveless Dress

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08 Apr 10 UNIQLO Summer 2010 Collection

High summer sees the launch of new sub-brands and functional technical innerwear collections.

In denim spinning, vintage treatment and cotton-blending Japan is recognised as the indisputable world leader. In early Spring, UNIQLO introduced UJ; the ultimate jeans brand, making Japanese premium jeans available to everyone. Offering a vast variety of fits, washes and detailing, UJ created a jeans collection using the finest denim available.

Starting from April, UNIQLO will release new UJ items each month, reflecting the latest in fashion trends with unique twists and designs. Including Dungarees, Denim Dresses, Peg-Top Cropped Jeans, skinny jeans, Boyfriend Shorts and Slouch Tapered Jeans for women, and Skinny Fit Biker, Skinny Fit Zip and Slim Fit Straight Check Jeans for men. All priced at £29.99.

DRESSES – over 50 styles

Featuring a designer collaboration with New York designers Costello Tagliapietra, the UNIQLO SS10 dress collection is a dynamic and on-trend range, including ditsy prints, denim, draped jersey, tiered maxi dresses and cotton shifts. Over 50 different variations of dresses will be available throughout the season. Priced from £12.99 to £24.99.

BRATOP – hidden support

This versatile summer favourite is both a top and a bra. Super comfortable to wear, offering maximum support, much in the same way a fully functional bra does, this item not only allows the wearer to be free of straps and back fastenings in the summer months, but it also ensures an enhanced bust line, whilst maintaining a strap-free silhouette.

New for 2010, UNIQLO introduce the BraTop in an incredible 25 different styles and designs and over 40 unique colours, including for the first time dresses, baby-doll jersey tops and sporty racer backs, prices range from £6.99 to £9.99.

SARAFINE (women’s) and SILKY DRY (men’s) – technical summer innerwear

UNIQLO keeps you warm in the winter with Heattech and cool in the Summer with Sarafine for women and Silky Dry for men. Co-developed by the same team as Heattech, leading fiber developers Asahi Kasei and Toray, this evolutionary temperature controlling functional innerwear is not only breathable and super lightweight, but it has also been designed to wick sweat away from the skin and keep the wearer cool in the humid Summer months. Available in seven styles and 16 colours for women and 12 styles and 16 colours for men from May onwards, priced from £6.99 to £9.99.

All items, unless otherwise specified, will be available in-store and online at www.uniqlo.com.

For further information on UNIQLO please contact:
Liz Roscoe, Modus Publicity
T: 020 7331 1451    E: lizr@moduspublicity.com

About UNIQLO:

Founded in Japan in 1984, UNIQLO is a fashion outlet, specialising in affordable casual clothing. Characterised by bright colours and an unwavering dedication to quality, UNIQLO controls the entire manufacturing process from concept, to production to marketing.

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