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02 Aug 10 UNIQLO UK Launches YouTube Channel

This Autumn UNIQLO UK have launched a fashion forward YouTube channel as a new source for all the latest UNIQLO fashion news and style advice. The channel will have advertorial videos that provide direct links to specific UNIQLO fashion pieces and to the UNIQLO clothing ecommerce website homepage.

The YouTube channel will provide the UNIQLO customer with a key source for all the latest trends, showcasing this season’s must-haves, including premium Japanese denim, a myriad of flannel shirts, super warm winter coats and luxurious merino cashmere knitwear.

The Fashion UK YouTube channel will also include videos with our in-house stylist, focusing on styling UNIQLO customers in all the latest AW2010 trends and showing how they can be incorporated into everyday wear. The most recent videos feature six individuals who took part in a UNIQLO Twitter competition, where they were asked to be as creative as possible, telling UNIQLO why they should be styled by UNIQLO, and win £100 to spend in store.

The channel can be located at www.youtube.com/user/UNIQLOFashionUK

About UNIQLO: UNIQLO was established in Japan in 1984. The company specialises in casual clothing that can be worn by anyone, overseeing the entire process from an initial concept all the way up to display in the store. Thanks to their commitment to quality and value, Uniqlo has grown in popularity worldwide, as well as being a household name in Japan.

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05 Jul 10 A History of Shirts

It is amazing how far back in history shirts can be traced with the current oldest preserved shirt thought to be dated at around 3,000 BC. Since then, the style of shirts have changed dramatically to include shirts for all occasions from undergarments through to smart dress tops used for business or special ceremonies.

Men’s shirts have a long history as explorers, rulers, noblemen and workers all used various types of shirts for everyday work. Women’s shirts however took longer to be fashionably acceptable and it wasn’t until the 19th century that wearing shirts as a woman was a normal occurrence.

Men, women and children today all wear shirts and they can be worn for a variety of occasions. They can be found in all types of shops from designer boutiques through to supermarkets and they vary in style and their fit as much as they do price.

Evolution of Men’s Shirts

The earliest preserved shirt was discovered by Flinders Petrie; an English archaeologist specialising in Egyptology. It was taken from the First Dynasty Egyptian tomb in the cemetery in Tarkan. It is very advanced for its age as it boasts pleats that give the wearer a fitted look without restricting movement.

For the best part of history, men’s shirts were worn as an undergarment and up until the 17th century it was still considered indecent for a shirt to be on show in public. Shirts were often used for sleeping in by men in the 18th century and in many cases; underpants were forgone in favour of long shirts that would hide their modesty.

For hundreds of years men’s shirts were only available in white. It was not until the early 1800s that men would be seen in shirts of colour. Over the years more colours would make their way onto men’s torsos and the short started to take different forms.

Today, a shirt comes in many different styles. The traditional dress shirt has buttons up the front, cuffs and collars; polo shirts made popular by brands like Lacoste and Ralph Lauren with just three buttons at the top and a collar; and the ever popular t-shirt that comes in a variety of different shapes, colours and sizes.

Women and Shirts

Garibaldi women’s shirts were the first real type of shirts to hit the ladies fashion markets in the 1800s. Giuseppe Garibaldi was an Italian nationalist trying to gain independence for Italy. Garibaldi and his followers used to wear red woollen shirts; women fell for his courage and personality while men tried to emulate him.

From this point, women’s shirts evolved into blouses in the late 19th and early 20th centuries and women who worked away from the home would wear these to blend in with a male dominated workforce.

As well as having their own distinct styling, women have a variety of shirts available to them from tight fitting blouses and football tops through to lose fitting men’s shirts and throw-overs suitable for holidays.

Although men’s and women’s shirts are much the same in design and material choices there is one huge difference that is noticeable when dressing; a shirt for a woman will button up the opposite side to a man. There are a few theories behind this and one of the major thoughts is that women would always have a maid dress them while men would dress themselves. Whatever the reason, it has become a tradition for female shirts to button up the other way as well as other upper body clothes like jackets.

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27 May 10 It’s the New Classic, with a Rock n’ Roll Twist; “UNIQLO Mickey By…”

Since his 1928 debut, Mickey Mouse has been Disney’s most popular character. He has had a profound influence not only on animation and entertainment, but also across all cultures and society. The UNIQLO Mickey by…” collection shows a new interpretation of Mickey; UNIQLO designers have captured the spirit of Mickey’s fun and carefree personality and added a unique rock twist; Mickey by…” is a collection of cool, on-trend Mickey garments that adults can enjoy.

The big ears. That optimistic face. Those big, bright eyes. Mickey Mouse is a character that is loved by people all over the world. The UNIQLO “Mickey by…” collection not only pays homage to his character, who has had such an immense influence on animation and entertainment, but also interprets Mickey in a unique way. Thanks to the rock n’ roll theme, adults can enjoy a surprising new take on this classic character, the “Mickey by…” collection features long-line tunics, t-shirts, innerwear, room-wear sets and scarves in the women’s clothing section, and polo and regular t-shirts, caps, boxer trunks and caps in the men’s clothing, all emblazoned with vintage graphic Mickey prints in monochromatic colours highlighted with silver prints.

Prices start at £12.99 (£3.99 for innerwear), the collection will be available alongside the usual range of jeans and t-shirts and other new, exciting collections in all UNIQLO UK stores and online at www.uniqlo.co.uk from 24 May.

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14 Apr 10 UNIQLO UK Ecommerce Expansion Plans

UNIQLO UK today announce their plans to expand their ecommerce operation for Autumn 2010, as well as the growth of the existing ecommerce team.

Launched in 2007, the current ecommerce operation offers a concise selection of UNIQLO items, relative to that of a smaller bricks and mortar store. Plans for the new ecommerce operation include offering the entire UNIQLO collection, as well as online exclusives; meeting customer demands and bringing the best of this successful Japanese brand to a nationwide audience.

UNIQLO UK CEO, Simon Coble recognises the expansion of the ecommerce website as an important growth for the fashion company: “we have a huge opportunity to further expand the UNIQLO brand in the UK and the ecommerce website needs to become our most important store to enable us to do this. We aim for the UNIQLO ecommerce operation to be the most profitable store by the end of 2010 and I’m very excited to be expanding the ecommerce team to spearhead this growth.”

Although UNIQLO is now expanding stores within France and Russia, with more countries planned, the UK online clothing store website is the only online European operation and will ultimately offer the platform for future European ecommerce expansion.

About UNIQLO:

Established in Japan in 1984, UNIQLO specialises in affordable casual clothing, controlling the entire process from an initial concept all the way up to display in the store. Thanks to their commitment to quality and value, UNIQLO fast became a household name in its native Japan and has grown in popularity to over 760 stores worldwide.

For further information please contact:

Liz Roscoe, Account Manager, Modus Publicity
T: 0207 331 1451
E: lizr@moduspublicity.com

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22 Dec 09 UNIQLO Spring/Summer 2010 Collection launches in the UK on 7th January 2010

UNIQLO is happy to announce the +J collection, created together with fashion designer Ms. Jil Sander, debuted with amazing success in October 2009. The +J concept of pure tailoring, avant-garde textiles and truly modern silhouettes delighted many customers. After the success of the Fall/Winter 2009 season, we are now able to disclose the UK launch date for the first round of the UNIQLO +J Spring/Summer 2010 collection.

Launch Date: Thursday 7th January 2010
Stores: 311 Oxford Street, 170 Oxford Street, Westfield London, 54-58 Kensington High Street and online at www.uniqlo.com

+J Spring/Summer 2010 collection

The season introduces fresh perspectives on volume, teamed with perfect harmony in fibre, colour, optics, and touch. Experimentation is essential but subtle, leading to new interplays of material and motion.

Iconic Simplicity

Leaving sporty stereotypes behind, +J endorses functional elegance, dynamic textiles, and distinctive shapes. Softly articulated, silhouettes give free reign to movement and ease. Fabrics are straightforward, expertly woven, alluringly sculptured, neat and subtle. Initiating marriages of convenience between structure and fluidity, delicacy and determination, coupling strong characters for the common good.

Natural Nobility

The collection quietly bridges the emotional and the formal, femininity and masculinity, experience and evolution. Luxury lies in inspiration and discreet perfectionism, applied to truly modern tailoring, particularly found in the men’s Jil Sander collection. Environmental concerns move to the heart of research, engaging in clothing that is both responsible and innovative.

Clarity and Lightness

Opting for the precision of airy colours, white and pure ivory feature as the radiant centre of energy and confidence. Pastel hues, pearly reflections, and chalked out acids create luminous lightness within the women’s designer clothes range. Waterproof textiles become more feminine, made of ultra-fine cotton, tech-satins and sumptuous wools with an overwhelming impression of liquidity.

UNIQLO +J Spring/Summer 2010 product price range

Outerwear, Coats and Jackets: £49.99 to £99.99
Bottoms: £29.99 to £49.99
Shirts: £24.99 to £29.99
Cut and Sew: £12.99 to £39.99
Dresses: £39.99 to £79.99
Knitwear: £12.99 to £79.99

About UNIQLO:

UNIQLO was established in Japan in 1984. The company specialises in casual clothing that can be worn by anyone, overseeing the entire process from an initial concept all the way up to display in the store. Thanks to their commitment to quality and value, UNIQLO has grown in popularity to over 760 stores worldwide, as well as being a household name in Japan.

For further information please contact:

Emma Pilcher
PR Executive
0207 607 5650
pr@4psmarketing.com

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