Jeans and t-shirts can be worn at any time, for any occasion. Well almost, maybe turning up for a wedding in this combo wouldn’t be ideal but most of the time whether you are going out for a nice meal or doing your weekly food shop, jeans and t-shirts rock. It is a trend that is particularly popular with the younger generation and while this differs massively to generations before them, it is now a widely acceptable look.
What Makes It Appealing?
So, what is it about jeans and t-shirts being worn together that appeals so much to today’s youth? It’s simple, in 2011 it’s cool to be casual.
The ease of throwing on a nice t-shirt eliminates the hassle of spinning around in front of the mirror 15 times to see exactly how your top fits before you leave the house is a great feeling. Pair a t-shirt this with some stylish jeans and you can accessorise accordingly depending on what the occasion is. The jeans and t-shirt combo allows teenagers to be lazy with their fashion statements while still looking great.
When Can You Wear Jeans and T-Shirt Combos?
Funerals, weddings, operas and some work meetings are out of bounds for jeans and t-shirts but almost everything else is fine. You can wear them for shopping, going to church, work, taking the kids to school without embarrassing them, taking the dog for a walk and you can even wear them around the house doing the housework. You can also wear them when you go out for a nice meal by jazzing the outfit up with a nice belt and, for women a cute pair of heels. A night on the town is another great time to use your accessories to make your outfit sparkle.
A Modern Look?
Jeans and t-shirts are most definitely a modern combination, as for many generations the combo was seen of as being untidy rather than trendy. While it may have been acceptable to wear as a casual outfit around the house or during a trip to the park, it certainly wouldn’t have been a chosen outfit to wear out to dinner. This shift in trends may be down to the accessory-craze that ensures that you can make any outfit look great if you simply team it up with different accessories.
Jeans and t-shirts are a wonderful way to dress casually without looking like you didn’t bother to dress properly once you got out of the shower. As long as they fit well, are well-made and clean, this classic casual outfit can be worn by almost anyone, anywhere, at any time!
With Christmas over for another year and New Year’s resolutions being made not to be broken, UNIQLO have created a perfect shape trouser collection sure to accentuate and lengthen your legs in all the right places, ideal for the detox season.
The perfect shape collection has been developed through rigorous fittings, ensuring the most flattering of lines and details for both men and women.
Perfect Shape jeans are made with a slightly smaller front than back panel, creating a slender, sculpted leg. The addition of a slight curve to the rear of the yoke focuses the eyes on the upper part of the jeans for a hip lifting effect.
Perfect Shape straight trousers have a slightly raised knee position making the legs look longer, as well as a three-dimensional pattern to flatter the hips. The addition of a thick belt minimises the hips and helps to flatten and shape the tummy.
Joe Whittaker, Deputy Divisional Director, Modus Publicity
T: 0207 331 1431
SPRING / SUMMER 2011
UNIQLO’s UJ jeans benefit from the unique combination of decades of knowledge of denim production from UNIQLO’s “Denim Masters” and the wonders of modern Japanese technology. Together this combination ensures an unrivalled denim offering, which is distinctive, yet individual and design led.
Styles range from skinny, straight and loose fit in selvedge denim for men’s jeans, to boyfriend, tapered and jeggings for women’s jeans, always with an emphasis on shape, cut, and design details.
From fit through to fabric and finish, every element of UNIQLO UJ denim is defined by the quality, design know how and technological adventurousness that defines UNIQLO collections as a whole.
Experimenting with 3D fabric, KAIHARA developed colour retaining fabrics and the latest dyeing technology, ensure UNIQLO denim continues to set the pace in the denim market.
Account Manager, Modus Publicity
Tel: 0207 331 1451
With a strong focus on washes and cuts, this season UNIQLO’s UJ collection once again confidently offers an extensive selection of denim.
Featuring premium denim fabric from Kaihara (the globally renowned premium Japanese denim mill), the UJ women’s jeans collection has been finished by a sophisticated manual vintage treatment by experienced denim artisans to ensure rugged detailing and stitching, meaning no two pairs are exactly the same. Merging the best in Japanese technology and craftsmanship, the collection has been optimised to create the highest quality jeans.
This season UJ continues to evolve with the introduction of denim shirts and dresses. New additions to the UJ women’s line-up include HEATTECH skinny jeans that keep you extra warm during the winter months, as well as denim leggings and straight boyfriend jeans.
UNIQLO UJ jeans will be priced from £14.99 -£29.99 and is available now in all UNIQLO UK stores and nationwide online at www.uniqlo.co.uk.
Featuring premium denim fabric from Kaihara (the globally renowned Japanese denim mill), the UJ collection has been finished by a sophisticated manual vintage treatment by experienced denim artisans to ensure rugged detailing and stitching, meaning no two pairs are exactly the same. Merging the best in Japanese technology and craftsmanship, the design of this collection has been optimised to create the highest quality jeans.
This season we see the ultimate for any denim aficionado; ‘All Made in Japan’ jeans, priced at £79.99, as well as previous season best sellers; slim fit and skinny jeans in various colours. UNIQLO will also introduce ‘Wind block’ jeans, with a wind protection feature that make them impermeable to the wind. With a special triple-layer fabric, these jeans will shut out the cold winter months to ensure warmth and comfort.
UNIQLO UJ jeans will be priced from £14.99 -£79.99 and will be available in all UNIQLO UK stores and nationwide online at www.uniqlo.co.uk from July.
With summer now in full swing, everyone is shaking the dust out of their shorts and taking to the beach in the latest swimwear, but what lies ahead for the fashion-conscious among us in autumn 2010? The world of fashion is always thinking one season ahead and with autumn not too far away, many are planning their new wardrobes now in order to ensure autumn fashion expertise!
The Never-ending Appeal of Denim
Jeans are synonymous with fashion – whatever the year and whatever the season; jeans are one of the very few items of clothing that never goes out of fashion. From skinny and boot cut through to hipsters and flares – jeans are always in demand. Autumn 2010 will be a delight for all jeans fans as various new and innovative ideas hit the stores to give leaner and sexier lines to those who want to flaunt their legs in denim.
Denim Leggings: A new range of jeans are taking to the shops this autumn in the shape of something called Denim Leggings. They are made from super-stretchy material that fit tighter than skinny jeans giving a long and lean look from hip to ankle. Colours will include acid blue, indigo, camel, black and charcoal and Denim Leggings look set to be the must-have in autumn fashion 2010.
Keeping Cool in Wool
Autumn is one of those seasons that people are free and able to experiment with fashions. The summer can be restrictive to cool and light clothing while the winter ensures that heavy, heat-retaining clothes are the only option but in autumn there are fewer constraints making it a fun time to try new things.
Cashmere clothes are similar to jeans in the way that they always hold a fresh appeal to the fashion world and therefore they always make for a great investment as they can be worn season after season. Wool clothes are usually worn as jumpers or cardigans and they are the ideal way to play around with colour to add a little pizzazz to an otherwise plain outfit. Pair up jeans with a soft cashmere jumper in golden yellow or leggings with an oversized olive green woollen jumper and your look will be as cool as it is fashionable.
Cashmere clothes: Wool clothes offer warmth and comfort without excess weight and cashmere in particular feels smooth and sexy to the touch. Cardigans in colours such as rich blue and deep purple are set to be huge hits in autumn fashion 2010 and chequered patterns are also set to be a popular choice.
Autumn Colours, Trends and Styles
Accessorising will be as popular as ever with funky bracelets, leather wrist bands, dangly silver earrings and over sized necklaces set to be popular ways to jazz up otherwise simple outfits of jeans and jumpers. Handbags at the ready for autumn 2010 and be sure to get them in opposite shades to your chosen clothing with black handbags pairing up perfectly with purple outfits and vice versa.
Autumn fashion UK will be as unique and empowering as fashion aficionados could dream of and with stores around the world, it’s now easier than ever to keep up to date with the latest fashions without breaking the bank.
If you’re keen to sport the latest fashion in jeans and knitwear this Autumn why not try Japanese fashion retailer UNIQLO who offer a range of women’s and men’s clothing from basics to unique pieces inspired from styles globally.
UNIQLO introduces the new Legging Jeans. More than a jegging and skinnier than the spray-on super skinny, these jeans will be your new wardrobe staple this Autumn Winter.
The comfortable stretch material gives an amazing fit and ease of movement. The skinny silhouette creates a long and lean line, and with washes ranging from classic indigo and acid blue, through to work-friendly styles in charcoal, black and camel, these Legging Jeans can be worn anywhere with anything.
The Denim Leggings can either create a relaxed look, or can be styled-up with an oversized knit as a nod to “the silhouette” trend of the season. These Leggings are certain to revolutionise the concept of denim and leggings.
About UNIQLO: Established in 1984, UNIQLO is fast growing into a worldwide household name. Originally specialising in casual clothing the company is branching out into other areas and always offers an array of styles and colours in all their clothing.
Since his 1928 debut, Mickey Mouse has been Disney’s most popular character. He has had a profound influence not only on animation and entertainment, but also across all cultures and society. The UNIQLO “Mickey by…” collection shows a new interpretation of Mickey; UNIQLO designers have captured the spirit of Mickey’s fun and carefree personality and added a unique rock twist; “Mickey by…” is a collection of cool, on-trend Mickey garments that adults can enjoy.
The big ears. That optimistic face. Those big, bright eyes. Mickey Mouse is a character that is loved by people all over the world. The UNIQLO “Mickey by…” collection not only pays homage to his character, who has had such an immense influence on animation and entertainment, but also interprets Mickey in a unique way. Thanks to the rock n’ roll theme, adults can enjoy a surprising new take on this classic character, the “Mickey by…” collection features long-line tunics, t-shirts, innerwear, room-wear sets and scarves in the women’s clothing section, and polo and regular t-shirts, caps, boxer trunks and caps in the men’s clothing, all emblazoned with vintage graphic Mickey prints in monochromatic colours highlighted with silver prints.
Prices start at £12.99 (£3.99 for innerwear), the collection will be available alongside the usual range of jeans and t-shirts and other new, exciting collections in all UNIQLO UK stores and online at www.uniqlo.co.uk from 24 May.
High summer sees the launch of new sub-brands and functional technical innerwear collections.
In denim spinning, vintage treatment and cotton-blending Japan is recognised as the indisputable world leader. In early Spring, UNIQLO introduced UJ; the ultimate jeans brand, making Japanese premium jeans available to everyone. Offering a vast variety of fits, washes and detailing, UJ created a jeans collection using the finest denim available.
Starting from April, UNIQLO will release new UJ items each month, reflecting the latest in fashion trends with unique twists and designs. Including Dungarees, Denim Dresses, Peg-Top Cropped Jeans, skinny jeans, Boyfriend Shorts and Slouch Tapered Jeans for women, and Skinny Fit Biker, Skinny Fit Zip and Slim Fit Straight Check Jeans for men. All priced at £29.99.
DRESSES – over 50 styles
Featuring a designer collaboration with New York designers Costello Tagliapietra, the UNIQLO SS10 dress collection is a dynamic and on-trend range, including ditsy prints, denim, draped jersey, tiered maxi dresses and cotton shifts. Over 50 different variations of dresses will be available throughout the season. Priced from £12.99 to £24.99.
BRATOP – hidden support
This versatile summer favourite is both a top and a bra. Super comfortable to wear, offering maximum support, much in the same way a fully functional bra does, this item not only allows the wearer to be free of straps and back fastenings in the summer months, but it also ensures an enhanced bust line, whilst maintaining a strap-free silhouette.
New for 2010, UNIQLO introduce the BraTop in an incredible 25 different styles and designs and over 40 unique colours, including for the first time dresses, baby-doll jersey tops and sporty racer backs, prices range from £6.99 to £9.99.
SARAFINE (women’s) and SILKY DRY (men’s) – technical summer innerwear
UNIQLO keeps you warm in the winter with Heattech and cool in the Summer with Sarafine for women and Silky Dry for men. Co-developed by the same team as Heattech, leading fiber developers Asahi Kasei and Toray, this evolutionary temperature controlling functional innerwear is not only breathable and super lightweight, but it has also been designed to wick sweat away from the skin and keep the wearer cool in the humid Summer months. Available in seven styles and 16 colours for women and 12 styles and 16 colours for men from May onwards, priced from £6.99 to £9.99.
All items, unless otherwise specified, will be available in-store and online at www.uniqlo.com.
For further information on UNIQLO please contact:
Liz Roscoe, Modus Publicity
T: 020 7331 1451 E: email@example.com
Founded in Japan in 1984, UNIQLO is a fashion outlet, specialising in affordable casual clothing. Characterised by bright colours and an unwavering dedication to quality, UNIQLO controls the entire manufacturing process from concept, to production to marketing.
In denim spinning, vintage treatment and cotton-blending Japan is recognised as the indisputable world leader. Now UNIQLO bring UJ; the ultimate jeans brand to the UK, making Japanese premium jeans available to everyone. UJ offers a wide variety of fits, washes and detailing, creating a jeans collection encompassing fashion and the perfect fit, manufactured using the finest denim available.
UJ is a new jeans brand concept, featuring four price tiers;
£49.99 & 59.99 ‘Made in Japan’ jeans are the premium of the UJ collection, fashioned entirely in Japan. Featuring premium denim fabric from Kaihara (the Japanese denim mill renowned globally by denim aficionados), these jeans have rugged detailing and stitching and have been finished with a sophisticated manual vintage treatment by experienced denim artisans, who intend for no two pairs to be exactly the same. Merging the best in Japanese technology and craftsmanship, the texture, style and design of this collection has been optimised to create the highest quality jeans.
£29.99 The denim in the £29.99 jeans collection also hail from Japan’s heritage of technology and craftsmanship. To give these UJ jeans a truly authentic ‘used’ look, UNIQLO have used top quality materials including Japanese denim and refined technologies of dying, detailing and finishing. Evidenced by new jeans for the SS10 season, such as the Super Skinny Fit Tapered Jeans in a chemical (stone) wash finish.
£19.99 Working in collaboration with world-renowned textile and denim manufacturers, UNIQLO have sourced fabrics and detailing of the highest quality. For SS10 this collection features Skinny Fit Tapered jeans for women in 15 different on-trend colours and Relax Fit Straight jeans for men in four new washes.
£14.99 Made using 100% cotton, these jeans are a lightweight early-summer alternative to the heavier denim in the collection. Featuring 12 colours for women in the Skinny Coloured jeans line and eight colours for men in the Regular Fit Straight jeans line.
Monthly Launch of newly designed UJ
UJ will release newly designed jeans every month (from April) reflecting the latest fashion trends with unique twists and designs. Styles for women include Coloured Cropped Skinny Jeans, Peg-Top Cropped Jeans, Boyfriend Shorts, Slouch Tapered Jeans, Dungarees and denim dresses and skirts. Styles for men include Skinny Fit Biker Jeans, Skinny Fit Zip Jeans and Slim Fit Straight Check Jeans, priced at £29.99.
All jeans purchased in UNIQLO stores are offered with a complimentary in-store same-day leg length alteration service.
UJ Advertising Campaign
The UK UJ advertising campaign, shot by Inez Van Lamsweerde and Vinoodh Matadin and styled by Joe Makenna, will break on Wednesday 24 February in both national press and the London Underground. Featuring up and coming models Tao Okamoto, Ginta Lapina, Kelly Moreira, Anna De Rijk, Vggo Jonason and Paolo Anchisi, this signifies is a new creative direction for UNIQLO.