27 Oct 10 UNIQLO’s Autumn/Winter Ultra-Light Down Collection
UNIQLO’s new Ultra Light Down collection is perfect for keeping you warm and cosy during the transitional season. Designed to meet the demands for clothing that is adaptable to sudden changes in temperature, Ultra Light Down outerwear is lighter than ever before. Made with super strong Nylon and 90% premium down, meaning they are a feather-light 206 grams (the same as a summer blouse), these garments can be packed away in the carry case provided for easy travel.
Ultra Light Down debuted last year in 2009, but thanks to UNIQLO’s strict product development process, the technology has undergone further development with Toray Industries to reduce the weight from 270 grams to 206 grams. Ordinary down jackets are comprised of a 2-layer structure where the down is packed into an outer fabric shell, where the down is stitched in. UNIQLO’s Ultra Light Down has been subjected to heat and pressure to mesh the threads of the Nylon outer layer so the down can’t escape. This process eliminates the need to tightly pack the down, resulting in a reduction in weight. The UNIQLO Ultra Light Down collection is priced from £59.99 to £79.99 and is available for men and women in all UNIQLO UK stores and online at www.uniqlo.com/uk now.
UNIQLO isn’t just a clothing brand, they work together with Toray Industries to produce innovative men’s and women’s clothing in order to keep you warm throughout the cold, winter months and cool throughout the warmer summers.
Tags: coats, down, jackets, outerwear, ultra light down, Uniqlo
27 Oct 10 Autumn / Winter 2010 UNIQLO Channels the 1960s
UNIQLO’s autumn wool separates collection features cosy cable-knits, fair-isle prints and tweed style minis with neo-leather detailing, perfect for toughening up a feminine look or working in with the shearling trend.
The tweed wool minis also work perfectly with UNIQLO’s 1960s inspired collection when teamed with a merino cashmere camel sweater. With London’s West End theatres awash with the iconic fashion era right now, there couldn’t be a more perfect time to channel a touch of Jackie O’s style!
UNIQLO’s autumn collection currently has an array of pieces to combine for the perfect 1960s siren look. The collection includes pinafore dresses and wool knit shifts, as well as tweed and wool ‘Coco’ twin-sets, in a salt and pepper palette.
The wool separates collection starts at £14.99 and is available in all UNIQLO UK stores and online at www.uniqlo.com/uk now.
About UNIQLO: UNIQLO provides unique, high quality men’s and women’s clothing, and with such affordable prices they’re available to everyone.
Tags: cashmere, dresses, merino, merino cashmere, Uniqlo, women's clothing
27 Oct 10 UNIQLO +J Launches in Soho, New York City
Crowds queued up from 6am outside UNIQLO’s New York Soho store on Thursday 7 October to purchase the new Autumn/Winter 2010 +J collection. Last Thursday 14 October saw the highly anticipated UK launch.
The early morning line in New York City was a sure indicator that this season’s +J collection is in huge demand. Despite the rain, the crowds continued to grow throughout the day, proving once again that Jil Sander’s minimalist yet carefully detailed designs partnered with UNIQLO’s affordable prices are a win-win for everyone.
The +J Autumn Winter 2010 collection was available in the UK from 10am on Thursday October 14 at the following UNIQLO stores; 311 Oxford St, Westfield London, Selfridges London (menswear only) and the latest addition to the UNIQLO store portfolio in Bluewater, Kent. The collection is also available to buy online at www.uniqlo.com/uk.
UNIQLO & Jil Sander: UNIQLO’s collaboration with Jil Sander has produced affordable, designer men’s clothing and women’s clothing with no compromise on quality.
Tags: +J, Jil Sander, mens clothing, Uniqlo, women's clothing
11 Oct 10 UNIQLO +J COUNTDOWN – 3 DAYS TO GO
LAUNCH DATE: THURSDAY 14 OCTOBER, 10AM
The countdown has begun to Thursday 14 October and the UK launch of the latest much anticipated +J collection.
The +J Autumn/Winter 2010 collection continues to explore the territory between couture and sportswear, combining the lightest down jackets with sculptured felt coats and incorporating the season’s major trends.
The latest +J collection takes note of the season’s camel colour trend with a range of outerwear featuring deconstructed edges, sculpted shapes and tailored detailing. The essence of these outerwear +J pieces is purity:
“Well chosen, new clothes have the power to refresh and invigorate. A confident dresser will entertain a playful relationship to fashion, and experiment, without getting overwhelmed”
Jil Sander, 2010
Consisting of approximately 150 items, the +J Autumn/Winter 2010 collection offers many possibilities for the choice of an individual style and a personal uniform.
The +J Autumn/Winter 2010 collection will be available from Thursday October 14 at the following UK stores; 311 Oxford Street, Westfield London, Selfridges London (menswear only) and the latest addition to the UNIQLO portfolio in Bluewater, Kent. The collection will also be available to buy online at www.uniqlo.com/uk. Details will be posted on the UNIQLO +J web page. http://www.uniqlo.com/plusj/.
UNIQLO & Jil Sander: UNIQLO’s collaboration with Jil Sander has produced affordable, designer men’s clothing and women’s clothing with no compromise on quality.
Tags: +J, Jil Sander, mens clothing, Uniqlo, women's clothing
16 Sep 10 Announcing Lucky Machine; UNIQLO’s Prize Winning Online Game to Celebrate the Imminent Launch of the New UNIQLO Ecommerce Website, at 9am on 09/09
In the run-up to their ecommerce website relaunch, on 9 September 2010, UNIQLO have developed two new social media initiatives; LUCKY COUNTER, which hands over control of their best selling items to their customers, and LUCKY MACHINE, a pinball flash-based game offering players the chance to win huge prizes and online UNIQLO discounts.
Online pinball machine game LUCKY MACHINE will offer customers the chance to win a £1,000 cash prize, as well as online discount vouchers from £5 up to £100. There are three stages of play and each customer is given three balls. To get more balls, players simply have to invite their friends to play the game via Facebook or Twitter. The more friends you invite, the more chance you have at winning! LUCKY MACHINE will launch on the same day as the new UNIQLO ecommerce website and will run until October 1, 2010, with the discount codes issued valid until the end of November. The game will be available to play online at www.uniqlo.com.
UNIQLO launched Twitter initiative LUCKY COUNTER on 3 September and this will run until the new website launches on 9 September. Customers are invited to Tweet about selected items to reduce the cost; the more Tweets, the more customers can save on the price! All Twitter users have to do is simply visit the LUCKY COUNTER website at www.uniqlo.com, select their item and follow the instructions to Tweet. Customers will even be able to see the price dynamically change in real-time. The final reduced prices of these UNIQLO best selling items will be announced on the day of the ecommerce website relaunch, on 9 September, when customers will be able to browse and buy from 9am. The reduced prices will be available until 13 September.
The relaunch of the ecommerce website is the latest landmark in UNIQLO’s UK development strategy. This year also sees the opening of the first store outside of London in Bluewater on October 2, 2010.
Everything. Anytime. Shop online. www.uniqlo.com.
About UNIQLO: UNIQLO are a Japanese fashion house providing high quality men’s clothing and women’s clothing at affordable prices.
Tags: lucky machine, mens clothing, online game, Uniqlo, women's clothing
09 Sep 10 Autumn/ Winter 2010 UNIQLO Men’s Fleece Collection
This season, the UNIQLO fleece collection is bigger and better than ever! UNIQLO is bringing back the fleece with a wider selection of colours, patterns and designs than ever before and fabrics range from a teddy soft fur feel to a heavy Mouton fleece.
The fleece collection extends into accessories this year with gloves, scarves and rucksacks –these are made from fluffy boa fleece and come in this seasons nu-rave neons. A sure fire fashion statement. Boys, the 80s are here to stay.
UNIQLO. Re-defining the fleece from rambling to rave.
UNIQLO’s AW2010 men’s fleece collection is priced from £14.99 and will be available from September at all UNIQLO UK stores and online at www.uniqlo.com/uk.
About UNIQLO: UNIQLO provides innovative women’s and men’s clothing to keep you at the perfect temperature whatever the weather.
Tags: fleece, men's fleece, mens clothing, Uniqlo
06 Sep 10 UNIQLO’s Autumn Fashion Videos
Following the launch of UNIQLO’s Fashion UK YouTube channel, the video platform has hosted the release of three Autumn Fashion videos. The three videos star the 6 competition winners of UNIQLO UK’s styling campaign, which integrated the social media platforms Twitter and Facebook, then later YouTube.
Each video offers styling advice from UNIQLO’s in-house stylist for the latest fashions this autumn. The first video was launched on 13th August 2010 and offers guidance on student fashion. The primary focus lies in showing people that shopping on a budget doesn’t have to be difficult and you can still keep up-to-date with all the latest fashions. Featuring some of the season’s must-have items, the video shows that college and university clothing can be stylish.
The second video was launched on 23rd August 2010 and is heavily focused around denim trends and casual clothing this autumn. UNIQLO’s stylist Scott shows 2 competition winners the various styles of jeans available and how to select the most appropriate for their taste and figure. The video also features some of the season’s hottest shirts with styles including the popular flannel shirt.
The final video was launched on 1st September 2010 and features some of UNIQLO’s new-in work clothing. Previously distinguished by their unique casual clothing styles, UNIQLO has started to expand their reach with the introduction of smart clothes alongside fashion and designer collections. Scott styles the final 2 competition winners in smart clothes whilst offering tips for how to keep individuality and still look smart for work.
The initial campaign sparked an increase in the fashion brand’s social media interaction and is already seeing a large number of visitors to the YouTube channel. Hoping to expand on this, UNIQLO are planning more social media initiatives in the near future.
Tags: casual clothing, fashion uk, student fashion, Uniqlo, work clothing, youtube
13 Jul 10 UNIQLO Announce New Twitter Competition
UNIQLO today announce a new Twitter initiative to reward their loyal Twitter and Facebook followers, promote their new Autumn Winter 2010 collection and increase SEO opportunities.
Fans of the UNIQLO brand are being offered the chance to star in a short fashion film, highlighting that keeping up with the latest trends at uni, in the workplace or at the weekend, does not have to mean being out of pocket.
The competition details are promoted on Facebook and entry is via Twitter, where entrants are invited to tell UNIQLO in no more than 140 characters why they should be styled and given a new look. They can even include a link to a short video of themselves or a photograph.
Finalists will be selected and notified for the initial casting on 22 July, before the six lucky winners are chosen to be filmed and styled on 26 July, each winning a £100 spending spree in the UNIQLO flagship store on Oxford Street.
For your chance to enter the competition, visit the UNIQLO UK Twitter profile at www.twitter.com/Uniqlo_UK and tell us in no more than 140 characters why you should be a part of this new initiative, including #uniqlocomp in your tweet.
UNIQLO is a Japanese fashion house providing affordable clothing without compromising on quality. UNIQLO are specialists at introducing innovative high-quality clothing to their women’s clothing and men’s clothing.
Shop online at www.uniqlo.co.uk.
Tags: competition, mens clothing, Twitter, Uniqlo, women's clothing
28 Jun 10 UNIQLO Men’s Summer Polo Collection
Find your perfect match. UNIQLO, renowned for creating contemporary solutions to casual and sportswear, has focused on the polo shirt as this summer’s staple. Breathable cotton quality fabrics have been used to create polo t-shirts that work from daywear through to sporting and can even be dressed up for casual evenings. These versatile items are available in classic tones through to brights, providing comfortable additions to the summer wardrobe.
Polo shirts are priced from £12.99, this collection is available now in all UNIQLO UK stores and online at www.uniqlo.co.uk.
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For further information, high resolution images or sample requests please contact:
Liz Roscoe, Account Manager, Modus Publicity
T: 0207 331 1451 E: lizr@moduspublicity.com
Bryony Hickmott, Account Executive, Modus Publicity
T: 0207 331 1473 E: bryonyh@moduspublicity.com
About UNIQLO:
UNIQLO is a popular Japanese fashion house with over 760 stores worldwide. Specialising in affordable high quality men’s clothing including t shirts, jeans and men’s polo shirts.
Tags: men's polo shirts, polo shirt, Polo shirts, T-shirts, Uniqlo
25 Jun 10 Game, Set, Match with UNIQLO Sportwear
Wimbledon, the most prestigious grand slam event rolled into town today. Not only is the tournament about world class tennis players, heritage, history and those strawberries… it’s also about the fashion.
UNIQLO’s Sports Collection will have you feeling match ready in no time with their choice of summer’s sportswear. Easy to wear fabrics that offer comfort with cuts and colours that also make you look the part. The collection includes ultra quick moisture absorbing fabrics, allowing any perspiration to dry instantly, so you remain fresh all day long.
For that extra-dry performance on the court, UNIQLO’s winning collection, Sarafine (for women) and Smooth Dry (for men), offers you the summer equivalent of their classic winter Heat Tech range. The garments employ the latest in Japanese fabric technology by providing superior drying actions and wicking away sweat with anti-odour and anti-bacterial properties.
Priced from £6.99, this collection is available now in all UNIQLO UK stores and online at www.uniqlo.co.uk.
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Uniqlo Sportweet
To celebrate the launch of the UNIQLO Summer 2010 sports campaign, UNIQLO have launched SPORTWEET; a website that analyses Tweet frequency and data, to display and rank the sportiness of Twitter users around the world. The new site mixes dynamic video and user-generated Tweets with athletes wearing UNIQLO sportswear. With the world ranking system, Twitter users can compete against each other to see who’s “sportier”
Visit: www.uniqlo.com/sportweet/uk
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For further information, high resolution images or sample requests please contact:
Liz Roscoe, Account Manager, Modus Publicity
T: 0207 331 1451 E: lizr@moduspublicity.com
UNIQLO are specialists at introducing innovative styles to women’s clothing and men’s clothing. Fans of wimbledon can enjoy looking cool this summer by keeping cool in either polo shirts or the sarafine and smooth dry clothing range from UNIQLO.
Tags: mens clothing, Polo shirts, Uniqlo, women's clothing
