14 Jun 10 Play Metal Gear Solid: Peace Walker before its launch at UNIQLO’s flagship store from today!
With the launch date of the exclusive collection of limited edition METAL GEAR SOLID: PEACE WALKER UT t-shirts and series creator Hideo Kojima’s signing event on 19 June still a few days away, UNIQLO and Konami Digital Entertainment GmbH are offering fans of the METAL GEAR SOLID series a chance to play the latest instalment; METAL GEAR SOLID: PEACE WALKER in the UNIQLO Oxford Street flagship store as from today.
Developed specifically for the PSP™ system, METAL GEAR SOLID: PEACE WALKER is the next true chapter in the story of legendary special ops expert, Snake (a.k.a. Big Boss), and acts as a direct sequel to Kojima’s previously released Metal Gear Solid 3: Snake Eater. Taking full advantage of the PSP™ format, METAL GEAR SOLID: PEACE WALKER takes the series in an exciting new direction with incredible visuals, as it sheds new light on well-known adversaries and allies, along with a wealth of new characters.
Series creator Hideo Kojima and lead artist Yoji Shinkawa will be visiting UNIQLO’s London flagship store on Oxford Street, on Saturday 19 June, where they will be signing copies of METAL GEAR SOLID: PEACE WALKER and exclusive postcards from 11:00am – 1:00pm. But, with the game on sale from June 18 2010, UNIQLO customers will be able to enjoy a chance to go hands-on via special pods containing the game from June 10 to 19 2010. In accordance with the game’s BBFC rating, players must be over 15.
Each UT t-shirt comes with its own special code, that when entered into METAL GEAR SOLID: PEACE WALKER game, unlocks the purchase so the t-shirt can worn by a character within the game. The first 20 customers in line on the signing day will receive an exclusive UNIQLO METAL GEAR SOLID: PEACE WALKER goodie bag, featuring t-shirts and a copy of the game.
UNIQLO is a Japanese fashion house providing affordable casual wear without compromising on quality. UNIQLO are specialists at introducing innovative high-quality clothing to their women’s clothing and men’s clothing range.
Tags: mens clothing, Metal Gear Solid, t-shirt, T-shirts, Uniqlo
04 Jun 10 UNIQLO Sportswear Collection 2010
Leaping into summer with an abundance of energy, combining style and functionality, the UNIQLO Sportswear collection offers wearable comfort and style.
Providing the ultimate in contemporary performance wear, the UNIQLO Sportswear collection features lightweight garments such as short sleeve hooded zip tops and t-shirts, sweat cropped shorts and trousers, running skirts and leggings, and tops with built-in bra cups for added support. Featuring lightweight jersey and pique cotton, the collection also introduces quick-dry mesh fabrics. Composed with special drying fibers, giving clothing the ability to quickly wick moisture away, these garments optimise movement and stretch, making them perfect for performance wear during the warmer months.
Prices start at £12.99 with the men’s clothing and women’s clothing collections available in all UNIQLO UK stores and online at www.uniqlo.com from 17 May.
For further information, high resolution images or sample requests please contact:
Liz Roscoe, Account Manager, Modus Publicity
T: 0207 331 1451 E: lizr@moduspublicity.com
Tags: mens clothing, sportswear, T-shirts, Uniqlo, women's clothing
27 May 10 It’s the New Classic, with a Rock n’ Roll Twist; “UNIQLO Mickey By…”
Since his 1928 debut, Mickey Mouse has been Disney’s most popular character. He has had a profound influence not only on animation and entertainment, but also across all cultures and society. The UNIQLO “Mickey by…” collection shows a new interpretation of Mickey; UNIQLO designers have captured the spirit of Mickey’s fun and carefree personality and added a unique rock twist; “Mickey by…” is a collection of cool, on-trend Mickey garments that adults can enjoy.
The big ears. That optimistic face. Those big, bright eyes. Mickey Mouse is a character that is loved by people all over the world. The UNIQLO “Mickey by…” collection not only pays homage to his character, who has had such an immense influence on animation and entertainment, but also interprets Mickey in a unique way. Thanks to the rock n’ roll theme, adults can enjoy a surprising new take on this classic character, the “Mickey by…” collection features long-line tunics, t-shirts, innerwear, room-wear sets and scarves in the women’s clothing section, and polo and regular t-shirts, caps, boxer trunks and caps in the men’s clothing, all emblazoned with vintage graphic Mickey prints in monochromatic colours highlighted with silver prints.
Prices start at £12.99 (£3.99 for innerwear), the collection will be available alongside the usual range of jeans and t-shirts and other new, exciting collections in all UNIQLO UK stores and online at www.uniqlo.co.uk from 24 May.
Tags: Fashion, jeans, mens clothing, T-shirts, Uniqlo, women's clothing
05 May 10 HEATTECH for winter, a new TECH for summer, SMOOTH DRY and SARAFINE
UNIQLO keeps you warm in winter with Heattech and cool in the summer months with the UK launch of revolutionary new innerwear garments; SMOOTH DRY for men and SARAFINE for women.
If the met office is to be believed, we’re in for a super-hot summer, so it’s just in time that UNIQLO brings the latest in Japanese fabric technology to the UK. This is air-conditioning you can actually wear.
Jointly developed by the same team that brought us the winter sell-out Heattech; UNIQLO and leading fibre developers Toray, the super-fine fibres in men’s innerwear SMOOTH DRY, offer a second-skin feeling, leaving the wearer feeling cool and comfortable whilst commuting during the summer months.
SARAFINE is the next generation of women’s innerwear, raising the standard of existing women’s intimates. Developed for women who dislike both air-conditioning chills and sweating, the high-tech fabric used in women’s innerwear SARAFINE combines breathable fibres with cross-woven nylon, removing sweat at the humidity level and keeping the wearer dry and comfortable underneath their clothes, whilst ensuring a smooth and silky feeling next to the skin.
Rapidly wicking away moisture, SMOOTH DRY and SARAFINE are perfect inner-garments to be worn under office shirts or summer dresses, offering superior drying action with anti-odour and anti-bacterial properties and ensuring dry confidence throughout the day.
Available in all UNIQLO UK stores and online at www.uniqlo.co.uk now, SMOOTH DRY for men (http://www.uniqlo.co.uk/catalogue/men/smooth-dry-innerwear) is available in four styles, including crew and v-neck t-shirts and boxer briefs, all at £6.99. SARAFINE for women (http://www.uniqlo.co.uk/catalogue/women/sarafine-innerwear) is available in six styles including tanks, camisoles, t-shirts and leggings, from £6.99 – £9.99.
UNIQLO is a Japanese fashion house providing affordable casual wear without compromising on quality. UNIQLO are specialists at introducing innovative high-quality clothing to their women’s clothing and men’s clothing range.
For further information please contact:
Liz Roscoe, Account Manager, Modus Publicity
T: 0207 331 1451
E: lizr@moduspublicity.com
Tags: mens clothing, SARAFIN, SMOOTH DRY, Uniqlo, women's clothing
04 May 10 UNIQLO announces designer collaboration with Velvet for Summer 2010
UNIQLO announce a designer collaboration with Velvet by Graham and Spencer, the brand who brought a contemporary design attitude to the simple t-shirt.
Velvet by Graham and Spencer, is an American brand created by Jenny Graham and Toni Spencer. Velvet first became known for its ultra soft, feminine and modern t-shirts. Having been designing together since 2000, Jenny Graham and Toni Spencer have since dedicated themselves to designing collections that speak to the modern woman, offering unpretentious styles that are subtly sexy, with a true sense of understated luxury. The Velvet collection is available in selected luxury boutiques in major fashion capitals, including London, New York, Paris and Tokyo.
The Velvet collaboration with UNIQLO builds on the brand’s heritage of contemporary t-shirts, offering a fresh approach to this wardrobe essential and featuring 14 unique items, ranging from the classic t-shirt through to camisoles, dresses and jersey harem pants.
The collection will be available in all UNIQLO UK stores from mid-May, including online at www.uniqlo.co.uk, priced from £12.99 to £14.99.
UNIQLO is a popular Japanese fashion house established in 1984 with over 760 stores worldwide. Specialising in affordable and high quality women’s clothing such as womens t shirts and jeans. UNIQLO controls the entire manufacturing process from concept, to production, to marketing.
For further information please contact:
Liz Roscoe, Account Manager, Modus Publicity
T: 0207 331 1451
E: lizr@moduspublicity.com
Tags: T-shirts, Uniqlo, women's clothing, womens t shirts
27 Apr 10 UNIQLO and Konami join forces and launch exclusive UT Metal Gear Solid: Peace Walker t-shirt collection
UNIQLO today announce a new collaboration with video game publisher Konami Digital Entertainment GmbH to produce an exclusively collection of limited edition UT t-shirts inspired by Konami’s forthcoming Metal Gear Solid: Peace Walker video game for PSP™ (Playstation® Portable).
Metal Gear Solid: Peace Walker is released for PSP™ on 18 June 2010, and to celebrate its launch, UNIQLO has produced a collection of 10 limited edition UT t-shirts, exclusively available at the UNIQLO flagship store and online from Saturday 19 June, priced at £12.99 each. Each UT t-shirt comes with its own special code, that when entered into Metal Gear Solid: Peace Walker game, unlocks the purchase so the t-shirt can worn by a character within the game.
Metal Gear Solid: Peace Walker is the latest addition to Konami’s best-selling series of stealth-based action titles and sees series hero Solid Snake embark on a mission to South America during the Cold War. Written and directed by series creator Hideo Kojima, the new game boasts stunning visuals that bring the game to vivid life, as players are charged with infiltrating a series of heavily-guarded areas and neutralising the enemy threat.
To celebrate the launch of the game and the UNIQLO UT collection, Hideo Kojima and lead artist Yoji Shinkawa will be making a one-off appearance at UNIQLO’s London flagship store on Oxford Street, on Saturday 19 June, where they will be signing copies of Metal Gear Solid: Peace Walker and exclusive postcards. Both will sign one item per person and will be in-store from 11:00am-1:00pm.
About Uniqlo:
UNIQLO is a Japanese fashion outlet, dedicated to providing high-quality garments, specialising in affordable men’s clothing, women’s clothing, jeans and casual clothing. UNIQLO controls the entire manufacturing process from concept, to production, to marketing.
For further information on UNIQLO and its products, please contact: Liz Roscoe, Account Manager, Modus Publicity, T: 0207 331 1451, E: lizr@moduspublicity.com
For further information on Konami Digital Entertainment GmbH and its products, please contact: Steve Merrett, Director, Voltage PR, T: 0207 903 5125, E: steve@voltagepr.com
Tags: mens clothing, T-shirts, Uniqlo, UT
14 Apr 10 UNIQLO UK Ecommerce Expansion Plans
UNIQLO UK today announce their plans to expand their ecommerce operation for Autumn 2010, as well as the growth of the existing ecommerce team.
Launched in 2007, the current ecommerce operation offers a concise selection of UNIQLO items, relative to that of a smaller bricks and mortar store. Plans for the new ecommerce operation include offering the entire UNIQLO collection, as well as online exclusives; meeting customer demands and bringing the best of this successful Japanese brand to a nationwide audience.
UNIQLO UK CEO, Simon Coble recognises the expansion of the ecommerce website as an important growth for the fashion company: “we have a huge opportunity to further expand the UNIQLO brand in the UK and the ecommerce website needs to become our most important store to enable us to do this. We aim for the UNIQLO ecommerce operation to be the most profitable store by the end of 2010 and I’m very excited to be expanding the ecommerce team to spearhead this growth.”
Although UNIQLO is now expanding stores within France and Russia, with more countries planned, the UK online clothing store website is the only online European operation and will ultimately offer the platform for future European ecommerce expansion.
About UNIQLO:
Established in Japan in 1984, UNIQLO specialises in affordable casual clothing, controlling the entire process from an initial concept all the way up to display in the store. Thanks to their commitment to quality and value, UNIQLO fast became a household name in its native Japan and has grown in popularity to over 760 stores worldwide.
For further information please contact:
Liz Roscoe, Account Manager, Modus Publicity
T: 0207 331 1451
E: lizr@moduspublicity.com
08 Apr 10 UNIQLO Summer 2010 Collection
High summer sees the launch of new sub-brands and functional technical innerwear collections.
In denim spinning, vintage treatment and cotton-blending Japan is recognised as the indisputable world leader. In early Spring, UNIQLO introduced UJ; the ultimate jeans brand, making Japanese premium jeans available to everyone. Offering a vast variety of fits, washes and detailing, UJ created a jeans collection using the finest denim available.
Starting from April, UNIQLO will release new UJ items each month, reflecting the latest in fashion trends with unique twists and designs. Including Dungarees, Denim Dresses, Peg-Top Cropped Jeans, skinny jeans, Boyfriend Shorts and Slouch Tapered Jeans for women, and Skinny Fit Biker, Skinny Fit Zip and Slim Fit Straight Check Jeans for men. All priced at £29.99.
DRESSES – over 50 styles
Featuring a designer collaboration with New York designers Costello Tagliapietra, the UNIQLO SS10 dress collection is a dynamic and on-trend range, including ditsy prints, denim, draped jersey, tiered maxi dresses and cotton shifts. Over 50 different variations of dresses will be available throughout the season. Priced from £12.99 to £24.99.
BRATOP – hidden support
This versatile summer favourite is both a top and a bra. Super comfortable to wear, offering maximum support, much in the same way a fully functional bra does, this item not only allows the wearer to be free of straps and back fastenings in the summer months, but it also ensures an enhanced bust line, whilst maintaining a strap-free silhouette.
New for 2010, UNIQLO introduce the BraTop in an incredible 25 different styles and designs and over 40 unique colours, including for the first time dresses, baby-doll jersey tops and sporty racer backs, prices range from £6.99 to £9.99.
SARAFINE (women’s) and SILKY DRY (men’s) – technical summer innerwear
UNIQLO keeps you warm in the winter with Heattech and cool in the Summer with Sarafine for women and Silky Dry for men. Co-developed by the same team as Heattech, leading fiber developers Asahi Kasei and Toray, this evolutionary temperature controlling functional innerwear is not only breathable and super lightweight, but it has also been designed to wick sweat away from the skin and keep the wearer cool in the humid Summer months. Available in seven styles and 16 colours for women and 12 styles and 16 colours for men from May onwards, priced from £6.99 to £9.99.
All items, unless otherwise specified, will be available in-store and online at www.uniqlo.com.
For further information on UNIQLO please contact:
Liz Roscoe, Modus Publicity
T: 020 7331 1451 E: lizr@moduspublicity.com
About UNIQLO:
Founded in Japan in 1984, UNIQLO is a fashion outlet, specialising in affordable casual clothing. Characterised by bright colours and an unwavering dedication to quality, UNIQLO controls the entire manufacturing process from concept, to production to marketing.
01 Apr 10 UT UNIQLO T-shirts – The World’s Heroes & Stars Come Together
Every year UT (UNIQLO T-shirts) sport a new theme. And this year it’s the UT ALLSTARS, offering an exciting line-up of world famous comic strip, anime, game heroes and characters from Japan and around the world. The T-shirts will go on sale at UT STORE HARAJUKU, UNIQLO’s exclusive T-shirt store in Tokyo, UNIQLO clothing stores worldwide and UNIQLO online store.
UNIQLO has been transmitting multiple T-shirt media around the world since 2003, linking up with artists, creators, stylists, models and well-known companies worldwide. To mark the 8th year in 2010, we are developing a record 1300 colours and designs for UNIQLO T-shirts to reach customers throughout the world. UNIQLO alone offer this many T-shirt designs every year.
UT ALLSTARS – the central UT theme for 2010
UT ALLSTARS is the main UT theme for 2010. We are creating a big UT culture by bringing together heroes and characters from Japan and other parts of the world.The Japanese comic strips, anime and games, affectionately labelled “Cool Japan”, are becoming increasing popular overseas with more and more fans in Europe and other parts of the world. We believe that UNIQLO has helped create this Cool Japan boom by transmitting “Japan Culture” T-shirt media around the world.
We are compiling a bumper line-up of T-shirt contents for UT 2010 sporting famous heroes and characters from Japan and other world nations – an exciting line-up to drive the creation of new culture. We continue to treat the T-shirt as a type of media, putting various cultures onto T-shirt for transmission worldwide.
New fashionable T-shirt silhouettes help coordinate your look
UT 2010’s many new T-shirt fits make for a broader style of T-shirt dress, great for coordinating any outfit for both men and women.
In our women’s clothing range, we have an astounding range of T-shirt dresses and sleeveless designs. In our men’s clothing range, along with the original V-neck and U-neck styles, we have many new exciting designs including the deeper V-neck, cut-off, roll-neck and big-silhouette styles. All so customers can experience the fun of T-shirt styling.
About UNIQLO:
UNIQLO is a Japanese fashion house specialising in affordable casual wear without making any compromise on quality. Dedicated to providing high-quality garments, UNIQLO controls the entire process from concept to manufacture to marketing.
Tags: T-shirts, Uniqlo, UT, women's clothing
29 Mar 10 UNIQLO Launches ‘UJ’; A New Jeans Brand
In denim spinning, vintage treatment and cotton-blending Japan is recognised as the indisputable world leader. Now UNIQLO bring UJ; the ultimate jeans brand to the UK, making Japanese premium jeans available to everyone. UJ offers a wide variety of fits, washes and detailing, creating a jeans collection encompassing fashion and the perfect fit, manufactured using the finest denim available.
UJ is a new jeans brand concept, featuring four price tiers;
£49.99 & 59.99 ‘Made in Japan’ jeans are the premium of the UJ collection, fashioned entirely in Japan. Featuring premium denim fabric from Kaihara (the Japanese denim mill renowned globally by denim aficionados), these jeans have rugged detailing and stitching and have been finished with a sophisticated manual vintage treatment by experienced denim artisans, who intend for no two pairs to be exactly the same. Merging the best in Japanese technology and craftsmanship, the texture, style and design of this collection has been optimised to create the highest quality jeans.
£29.99 The denim in the £29.99 jeans collection also hail from Japan’s heritage of technology and craftsmanship. To give these UJ jeans a truly authentic ‘used’ look, UNIQLO have used top quality materials including Japanese denim and refined technologies of dying, detailing and finishing. Evidenced by new jeans for the SS10 season, such as the Super Skinny Fit Tapered Jeans in a chemical (stone) wash finish.
£19.99 Working in collaboration with world-renowned textile and denim manufacturers, UNIQLO have sourced fabrics and detailing of the highest quality. For SS10 this collection features Skinny Fit Tapered jeans for women in 15 different on-trend colours and Relax Fit Straight jeans for men in four new washes.
£14.99 Made using 100% cotton, these jeans are a lightweight early-summer alternative to the heavier denim in the collection. Featuring 12 colours for women in the Skinny Coloured jeans line and eight colours for men in the Regular Fit Straight jeans line.
Monthly Launch of newly designed UJ
UJ will release newly designed jeans every month (from April) reflecting the latest fashion trends with unique twists and designs. Styles for women include Coloured Cropped Skinny Jeans, Peg-Top Cropped Jeans, Boyfriend Shorts, Slouch Tapered Jeans, Dungarees and denim dresses and skirts. Styles for men include Skinny Fit Biker Jeans, Skinny Fit Zip Jeans and Slim Fit Straight Check Jeans, priced at £29.99.
All jeans purchased in UNIQLO stores are offered with a complimentary in-store same-day leg length alteration service.
UJ Advertising Campaign
The UK UJ advertising campaign, shot by Inez Van Lamsweerde and Vinoodh Matadin and styled by Joe Makenna, will break on Wednesday 24 February in both national press and the London Underground. Featuring up and coming models Tao Okamoto, Ginta Lapina, Kelly Moreira, Anna De Rijk, Vggo Jonason and Paolo Anchisi, this signifies is a new creative direction for UNIQLO.
Tags: jeans, skinny jeans, UJ Jeans, Uniqlo
